• Diversify advertising channels when incorporating Google Ads, since they had only used META before.
• Improve the website to enrich the user journey and increase conversions.
• Comply with COFEPRIS regulations, avoiding the mention of certain words to prevent fines or restrictions.
• Differentiate yourself in a highly competitive market, with a unique graphic line that will stand out from the competition in Mexico.
• Unify and organize advertising accounts in META, since they had two commercial portfolios with advertising accounts, fan pages and pixels mixed together.
• Measure conversions correctly and understand the key metrics for optimizing campaigns.
• Reduce cost per acquisition (CAC) and increase the conversion rate to improve profitability.

Solution

• We implement improvements to the website, optimizing the user journey and facilitating the purchase process.
• We incorporate Google Ads with Search and Shopping campaigns, expanding reach and diversifying acquisition channels.
• We generate attractive UGC and creative content, communicating products without violating platform policies.
• We carry out tests and optimizations, testing UGCs, implementing a giveaway and announcements with different products to address different use cases.
• We implement measurement and monitoring tools, such as Google Analytics and Merchant Center, to analyze performance and adjust strategies.

Creative examples

Website

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Results

• We increased the ROAS to 7:1, allowing the customer to understand and maximize the return on advertising investment.
• We generated 120 purchases, exceeding initial objectives and significantly increasing e-commerce sales.
• We reduced CAC by 36%, from $250 to $160, optimizing investment in customer acquisition.
• We increased the average ticket by 10%, increasing the value of each sale and overall profitability.

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