We Positioned Butical as #1 in Gut Health with 520% Growth
We developed a comprehensive strategy to position Butical as the leading intestinal health solution in Mexico, focusing on scientific education and testimonials of results.
Objective of the campaign
We developed a comprehensive strategy to position Butical as the leading intestinal health solution in Mexico, focusing on scientific education and testimonials of results.
Strategy
The Challenge: Introducing the concept of microencapsulated butyric acid in a market that is unaware of its benefits, generating scientific trust.
Strategy:
- Scientifically backed content marketing
- Partnerships with gastroenterologists
- Patient Testimonials with Results
- Gut microbiota education
Creatives
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Website
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Results obtained
- 520% year-over-year sales growth
- Brand Authority score of 92/100 in intestinal health
- Customer LTV from $2,853 MXN
- 87% customer retention rate
Services
Health Marketing, Content Strategy, Medical Influencers
Platforms
META, Google Ads, YouTube
Customer LTV
$2,853 MXN
Sales Growth
520%
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