We worked with Liverpool's internal team to optimize their digital strategy during the peak season, focusing on improving the user experience between their physical and digital channels, and maximizing the efficiency of their performance marketing campaigns.

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The Challenge: Liverpool needed to improve the synchronization between its physical and digital store experience, especially during El Buen Fin and the Christmas season, when traffic increases exponentially.

How We Did It:

Analysis and Diagnosis (Week 1-2):

• Complete audit of the customer journey from awareness to post-purchase
• Analysis of data gaps between physical store and e-commerce systems
• Identifying friction points in the online purchase process
• Benchmarking vs. direct competition (Palacio de Hierro, El Corte Inglés)

Solution Implementation (Week 3-8):

• We developed a retargeting system based on behavior in a physical store
• We implement “Buy Online, Pick-up in Store” campaigns optimized by location
• We create personalized email marketing sequences based on purchase history
• We optimized the mobile app to reduce abandoned cards at checkout

Continuous Optimization (Week 9-12):

• A/B testing of landing pages for different product categories
• Adjusting bidding strategies in real time during peak hours
• Implementing dynamic creative optimization for META campaigns
• Refinement of audience segmentation based on lifetime value

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Creatives

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• Online Conversion: Increase of 18% compared to the previous year
• Customer Satisfaction: NPS improved from 7.2 to 8.1 in omnichannel experience
• Email Performance: Open rates improved 22% with advanced customization

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