Revolutionized Real Estate Sales: 72% Conversion and $18M in Sales
We created a disruptive real estate marketing strategy for Arya Living, focused on the projected capital gain of 24% per year and the concept of “integral lifestyle”, achieving exceptional conversion rates.
The Challenge
Arya Living needed to differentiate itself in a saturated real estate market, communicating its comprehensive value proposition of commercial plaza + apartments + lots.
Strategy
- Lifestyle content showing “a day at Arya Living”
- Influencer partnerships with real estate creators
- Experiential activations in a shopping plaza
- Interactive capital gain calculator on landing page
Website
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Results obtained
- 72% conversion of qualified leads to sales
- $18M MXN in sales in 10 months
- 15.8% engagement rate on social networks
- 53 lots sold out of 53 available (100% sold out)
Services
Lifestyle Marketing, Immersive Experiences, Social Selling
Platforms
META, TikTok, YouTube, In-Person Experiences
Converting Leads to Sales
72%
Total Sales
$18M MXN
Schedule a call
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