Our Strategy That Raised Learnex ROAS to 12:1 in a Few Months at Learnex
The combination of an approach focused on the needs of the target audience and strategic and differentiated actions resulted in an impressive success story for the company. They achieved a ROAS (return on investment in advertising) of 12:1, a customer acquisition cost (CAC) of 2,800 MXN and a conversion rate (CVR) of 4%. These results not only demonstrate the effectiveness of the implemented strategy, but they also highlight the potential to properly combine digital tools and platforms to achieve outstanding business results.
The Challenge
Increase the quality and quantity of leads in a market saturated with English courses.
Strategy and Services
Focus
- Differentiation in a saturated market.
- Improvement in the acquisition and qualification of leads.
- Increased visibility of the company's unique value proposition.
Actions taken to meet objectives
- Market research to identify unsaturated niches.
- Implementation of advanced segmentation techniques in advertising campaigns.
- Constant optimization of the landing page to improve conversion.
- Use of testimonies and success stories to highlight the effectiveness of the teaching method.
- Establishing alliances with influencers or relevant figures to increase credibility and visibility.
- Development of free educational content (such as webinars or workshops) to attract and educate potential customers.
Video Testimonial
Juan Carlos Lazo - CMO
Creative examples
Results
Results
- 12:01 ROAS
- 4% on-site CVR
- CVR Lead > Sale 2%
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