Extra Sizes is one of the most emblematic clothing brands for Southern women's lifestyle in Mexico. It was founded in Monterrey in 2005.

• Generate high-intent traffic that will be converted into purchases.
• To publicize the brand.
• Reach high-intention audiences interested in women's clothing.

Focus

• Key points identified in the customer journey.
• We run optimization tests on the home page and product pages to identify opportunities for improvement.
• We provide redesign, UX and copywriting support to increase the effectiveness of the homepage and product pages.
• Position your services with micro influencers.
• We run full-funnel experiments on brand messaging, acquisition channels, and audience orientation to identify and engage with the right message and position.
• Website content and social media engagement were improved based on experimental learning to increase public participation across all properties.

Services provided

• Product launch strategy.
• Content strategy and SEO.
• Conversion rate optimization.
• Hyper-segmentation by audience.
• Paid advertising.
• Advertising email.
• Design, UX and copywriting.

Creative examples

UGC Value Props

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DSA campaigns, Influencers, and social media guidelines generated impressive results in all areas of Extra Sizes. Compared to the four months before the launch compared to the four months after the launch, Extra Sizes recorded 608% more clicks, while the cost per click decreased by 30% and conversions increased by 440%.

• +64% more visits with converting visits.
• 250% increase in traffic.
• +20% total CVR on your website.