With Our Digital Strategy We Boosted Opencard, Raising Leads by 17% and Optimizing Conversion to 13.4%
Opencard emerged from a business vision that detected a need in the market. By providing hardware and software to leading banks in Latin America, the parent company identified an opportunity to bring financial services to small businesses, eliminating high costs. Through meticulously designed branding, an intuitive website, and digital marketing strategies, Opencard has registered a 17% increase in qualified leads and has improved its conversion rate to 13.4%.
The Challenge
Expand the financial services model, without incurring the high costs of implementing hardware, and establishing a solid and attractive presence in the digital market.
Strategy and Services
Focus
- Creation of brand identity for Opencard.
- Collaboration with web design experts.
- I'm working on defining key sections and relevant content for the site.
- Incorporation of digital marketing strategies to improve online presence and engagement.
Actions taken to meet objectives
Branding and Web Design:
- Comprehensive brand design.
- Definition of crucial sections of the site.
- Provision of outstanding copywriting.
Digital Strategies:
- Implementation of a digital standard.
- Creation of organic content for greater visibility
- Optimizing SEM to attract relevant traffic
Guideline Campaigns:
- Development of lead magnets.
- Encouraging on-site conversion.
Webinar Strategy:
- Organization of sessions with leading speakers in LATAM.
- Promotion of Opencard solutions to attract interest.
Website redesign
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Creative Examples
Motion 1
Motion 2
Results
Results
- Increase in qualified leads by 17%.
- Increase in the site conversion rate of 14%.
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