• Poor measurement of previous results: The client was not clear about the real impact of their previous advertising campaigns.
• Limited use of CRM: The CRM was not optimized, affecting lead tracking and communication with potential customers.
• Reduced budget: Advertising in two countries with different CPM costs presented a challenge in effectively distributing the advertising budget.
• Negative previous experiences: Incorrect configurations from previous campaigns generated distrust in management.
• Limited approval for third-party generated content: The use of UGC was not allowed, limiting creativity and personalization of campaigns.

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Solution

• Complete redesign of the website: To optimize the user experience and improve conversion.
• Automation on WhatsApp: Implementation of yarns, centralizing communication and lead tracking.
• Meta and Google Ads campaigns: Precise segmentation to attract the right audience in both countries.
• Constant feedback with the customer's team: Daily collaboration with customer service to improve lead tracking.

Creative examples

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Results

• Monthly Leads: Increase from 120 to more than 400 leads per month.
• Scheduled appointments: They were achieved between 40 and 60 quotes scheduled monthly through marketing efforts.
• Customer Acquisition Cost (CAC): Reduction of 40%.
• WhatsApp Optimization: WhatsApp became the most effective channel for connecting with the target audience, increasing the interaction and effectiveness of campaigns.

Testimonial

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