How Olivy went from a 3:1 ROAS to 24:1 in just two months
Olivy is an online fashion store specializing in denim for women, men and children. They offer a wide variety of cuts and styles, combining durability and the latest trends in each garment.
The Challenge
- There was no profitable marketing strategy; investments were not recouped, and existing campaigns did not generate sustainable sales.
- Web shopping campaigns were ineffective, with only 3 purchases and 82 payments initiated in a year, despite an investment of $31,000.
- The client faced poor creatives, an extremely high CAC, and a minimal conversion rate (CVR), resulting in a low average ticket and poor sales.
Strategy and Services
Solution
- We generated an organic calendar focused on star products.
- We implement paid campaigns on TikTok and META, along with the creation of UGC for guidelines and organic content.
- We optimized the existing landing page and used tools such as GA4, GTM, META Pixel, TikTok Pixel and Hotjar for accurate tracking.
- We carry out CBO tests and ad testing to identify the most effective top ads.
Creative examples
UGC 1
Results
Results
- In the first two months of the guideline, an investment of $19,734 resulted in 58 sales and $59,203 in revenue, with an average ticket increased to $1,021.
- ROAS reached 3. 00:1, tripling the return on initial advertising investment.
- CAC was adjusted to $340, and there was an increase in e-commerce activity with a positive and expanding ROAS.
Testimonial
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