• Lack of Advertising Strategy: They didn't have efficient advertising campaigns or automation processes to serve leads.
• High Costs per Lead (CPL): The CPL was high, reaching $700 pesos per lead, which affected profitability.
• Suspended Accounts: Google accounts were suspended due to verification issues and configuration changes.
• Lack of Content: They didn't have content strategy or defined communication, affecting the quality of the leads generated.

Solution

• Social Media Strategy Development: We created a guideline strategy in META for specific real estate projects.
• Flow Automation: We implement automated flows per product to improve lead tracking and communication with the sales team.
• Content Creation: We develop UGC and a coherent graphic line, in addition to defining a Tone and voice aligned with the brand.
• Continuous Optimization: We carry out tests of A/B Testing in advertisements with UGC to identify the most effective creatives.

Creative examples

UGC 1

UGC 2

UGC 3

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Results

• Return on Investment (ROAS): We reached a 7:1 ROAS thanks to the implemented campaigns.
• CPL reduction: We reduced the CPL of $700 pesos unto $180 pesos, improving profitability per lead by a 75%.
• Increase in Lead Volume: More than were generated 450 leads qualified in three months, with a strategic distribution between developments.
• Catchment Efficiency: The customer optimized their process of lead management, improving care and hiring additional advisors to grow its sales force.