How We Got Over 1500 Subscribers Through TikTok Ads in Less Than 3 Weeks
Soy Duende was a big challenge for Dinametra, since we had to onboard, creatively and create their campaigns in less than three weeks, the start date of the digital contest. With a short time, we managed to obtain quite favorable results, bringing more than 1500 subscribers to the contest, out of a total of 2500 achieved on different paid media channels.
The Challenge
Soy Duende is a 100% digital music contest in Mexico, where its objective is to attract talent in the country and channel it along the path of music. They came to us 1 month before the start of the contest, which made it a great challenge for Dinametra. We had to ignore our methodology and run their campaigns in the best way, in the shortest possible time. We managed to launch campaigns 9 days before the event, so we had to optimize their campaigns day by day, to obtain the best results. With a short time of A/B testing in terms of creatives, hooks and CTAs, we managed to reduce the initial CPA by 60% and thus bring the largest number of subscribers to the contest.
Strategy and Services
Focus
- Express onboarding.
- Audiences based on interests and demographics.
- Day-to-day optimization.
- High daily campaign budget.
Services
- Media kit.
- Creation of creatives.
- TikTok Ads.
- Campaign optimization.
- Reporting and Analysis.
Creative examples
Results
- + than 1,500 subscribers
- CPA opt 60%
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