• Lack of digital strategy: The customer had no digital strategy, both online and offline, and relied exclusively on over-the-counter sales and word-of-mouth referrals.
• Insufficient human resources: They didn't have a team trained to follow up on generated leads.
• Internal disorganization: They lacked clear processes and a CRM configured for their business.
• Recurring customer dependency: Despite having a good base of regular customers, they needed to expand their clientele and not rely on the same old leads.
• Inexperience with digital advertising: They did not have active advertising accounts and had only performed unsuccessful tests on Google, in addition to not having automated processes for lead tracking.

‍

Solution

• Development of a social media strategy: A specific strategy was designed to promote key products and services, avoiding general announcements.
• Creation of visual identity and tone of communication: A graphic line and a consistent tone of voice were established for the campaigns.
• Automation of tracking flows: We implement automated flows by product, making it easier for the team to follow up on leads.
• Advertising and UGC testing: A/B tests were performed with different ad formats, including UGC, to identify the most effective.
• Staff training: The team was trained to use tools such as yarns, optimizing lead management.
• Pause campaigns on Google: Google campaigns were temporarily paused while they were optimizing their website.

Creative examples

Results

• Sales: They were generated $220,000 in sales during the first month of digital strategy.
• ROAS: We reached a 4:1 ROAS
• Training and expansion: The team was trained to manage leads efficiently, allowing them to hire additional advisors in Colombia to strengthen the sales force in Mexico.
• Process optimization: The customer now has an optimized CRM and knows key metrics such as their CPL, CAC and the most popular products.

Testimonial