335% increase in lead generation for GAIP
Grupo Arcoiris, leader in packaging in Mexico and the United States In the United States, it sought to increase the acquisition of new business. Our main focus was lead generation, optimizing your website and improving campaigns. Results: increase in CTR from 9% to 14%, increase in leads by 335% and growth in opportunities by 500%, with a conversion of 38.46% from lead to opportunity.
The Challenge
- The company's website had an excess of calls to action (CTAs) and escape routes that diluted the user's attention. The absence of monitoring tools made it difficult to measure the impact of these interactions. In addition, business opportunities were identified that had been stagnant for several months.
Strategy and Services
Solution
- Landing Page Design: Creation of a landing page optimized by use case for conversion, with a clear and direct approach to guide the user to the desired action.
- Measurement Tools: Implementation and configuration of tracking tools to analyze user behavior and campaign performance.
- Campaign Optimization: Creative and technical improvement of advertising campaigns to increase efficiency in capturing leads and business opportunities.
Creative Examples
Results
Results
- Increased CTR: 9% to 14%.
- Increase in Leads: 335% increase
- Growth of Opportunities: 500% increase
- Lead to Opportunity conversion: 38.46%
Video Testimonial
Juan Carlos Cuevas - Marketing Coordinator
Services
Digital Advertising
Platforms
Google, LinkedIn, META
Leads
+35%
Opportunities
+500%
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