Ticket increase 370% and ROAS of 4:1 for Monarca
Monarca is a company dedicated to the sale of fragrances as raw material for the production of products such as candles, fragrances, cleaners, softeners, gels and soaps.
The Challenge
- Need to build an effective sales funnel and train the sales team for efficient management.
- Implement digital standard channels from scratch to increase visibility and reach.
- Create valuable content that connects with the target audience and promotes the brand.
- Implement automation tools and configure the necessary set up to optimize processes.
- Identify and qualify prospects in a market where many customers operate in the informal environment.
- Optimize the website to improve conversion and user experience.
- Establish processes for effective lead conversion and tracking.
Strategy and Services
Solution
- We implement a sales funnel to generate qualified leads.
- We create valuable content and UGC to increase engagement.
- We designed a new optimized website for conversion.
- We configure automation and measurement tools such as Zapier, GTM, GA4, Hotjar and Google Sheets.
- We develop campaigns in META with A/B testing and CBO optimization to maximize performance.
Creative examples
Results
Results
- In 15 days, we generated 493 leads and 12 sales for $35,574.25 MXN.
- We increased the average ticket by 370%, from $800 to $2,964 MXN.
- We achieved a 4:1 ROAS and a CAC of $777.75.
Services
Digital strategy, automation and landing page design
Platforms
META & Google
ROAS
4:1
Average Ticket
+370%
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