• Sales Funnel Design and Team Training: An effective funnel needed to be established to schedule home demonstrations, training the sales team in their management.
• Implementation of Digital Channels and Automation: It was essential to configure guideline channels in META, TikTok and Google, in addition to automation tools such as Zapier and GA4 to optimize processes and expand reach.
• UGC Content Creation and Promotion: Develop engaging content and promote user-generated content to connect with the target audience and increase brand credibility.
• Optimized Website Design: It was necessary to create a website focused on conversion to facilitate contact with potential customers.
• Competitive Market Segmentation: We address the challenge of segmenting specific audiences in an area with high competition.

Solution

• We implemented an Automated Sales Funnel and Optimized Website: We designed a funnel to schedule home demonstrations and created a website focused on conversion.
• Digital Channel Campaigns: We launch advertising campaigns on META, TikTok and Google to increase visibility and attract potential customers.
• Implementation of Technological Tools: We configure tools such as Zapier, GTM, GA4, Manychat, Wati, Hotjar, Calendly and Hubspot to optimize processes and measure results.
• Campaign Optimization: We conduct A/B tests, use CBO, and optimize performance-based ads to maximize ROI.

Creative examples

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Results

• ROSE 12:1
• CAC reduced by 28% to $2,140
• Sales increase by 500%
• Lead to appointment conversion rate: 47.54%
• Appointment to sales conversion rate: 75%

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