70 Cents per Follower for a Fireworks Guild in Colombia
We collaborated with a pyrotechnics guild in Colombia that sought to educate the population about the responsible use of their products, especially considering animal welfare. So, we designed UGC videos for META that not only informed, but also emotionally connected, highlighting the importance of safe practices and animal-friendly alternatives. The response was incredible: we reached a large number of people and engagement was high, thus making our message of conscience resonate strongly in the community.
The Challenge
As a result of concerns about the irresponsible use of pyrotechnics and their impact on animals, a campaign was needed to raise awareness about safe and respectful use.
Strategy and Services
Focus
- Education on the responsible use of pyrotechnics.
- Raising awareness of the impact of pyrotechnics on animals.
- Emotional connection with the audience.
- Maximizing reach and engagement in META.
Actions taken to meet objectives
- Design and production of UGC videos focused on the message of responsible use.
- Highlight animal-friendly pyrotechnic alternatives in the content.
- Strategic publication on the META platform to maximize visibility.
- Continuous engagement monitoring and feedback adjustments.
- Active promotion of the message to reach a wider audience in Colombia.
Creative examples
UGC Video Ad
Informational Video Ad
Results
Results
- Cost per Facebook follower of 70 cents.
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