We achieved an 89% sell-through of pre-order inventory for Atmosphera 421, delivering a 680% ROI
We positioned Atmosphera 421 as Saltillo's most exclusive premium development, achieving a record pre-sales rate through a comprehensive digital strategy that combined precise geographic targeting and immersive virtual experiences.
Objective
Atmosphera 421 needed to position itself as the leading premium development in Saltillo, competing against established developers in a high-investment market.
Strategy
The Challenge: Atmosphera 421 needed to position itself as the leading premium development in Saltillo, competing against established developers in a high-investment market.
Strategy:
- 360° virtual tours of model apartments
- Targeting executives and professionals aged 35-55
- Partnerships with luxury real estate brokers
- Activations in exclusive clubs and premium shopping malls
Website
Results
- 89% of pre-sales achieved in 8 months
- 680% ROI on marketing investment
- Cost per qualified lead of $15 USD
- 94% buyer satisfaction (NPS: 82)
Services
Real Estate Marketing, Virtual Tours, Lead Generation Premium
Platforms
META, Google Ads, YouTube, Landing Pages
Pre-sales
89% of inventory
ROI Campaign
680%
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