Transforming Smiles in CDMX with an ROAS of 8 and Reduction of the CAC to $120 for Dr. Prato
Doctor Prato is a group of orthodontists located in Mexico City and specialists in invisible orthodontics.
The Challenge
The biggest challenge lies in starting from scratch, building all the way for a strategy that would be sustainable for them.
- Brand Definition and Branding Strategy
- Customer Flow Generation
- Optimizations and Continuous Improvements
- Process Automation
- Sustainable Growth
Strategy and Services
Solution
- Development and improvement of your landing page
- Lead generation to take to an appointment.
- Process Automation: Processes and templates were implemented to help the client take leads to an appointment at their office, and we collaborated closely with the customer service area.
Creative examples
Results
Results
- Monthly Sales: In January, 6 invisible orthodontic treatments and braces were contracted.
- Return on Advertising Investment (ROAS): In our best month, we achieved a ROAS of 8.
- CAC: We had a CAC that was having very high costs, from $500-$600 pesos to one of $120 pesos during the best month.
- Creatives for campaigns: A content strategy was developed on TikTok and Meta for recording testimonials to patients and recording orthodontic procedures.
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