We increased Online Sales by 340% and ROAS of 8. 2:1 for Sharklas
We transformed the digital strategy of Sharklas, a premium lifestyle brand, implementing META and influencer marketing campaigns that resulted in exponential growth in online sales and brand positioning in Mexico and LATAM.
Objective
We transformed the digital strategy of Sharklas, a premium lifestyle brand, implementing META and influencer marketing campaigns that resulted in exponential growth in online sales and brand positioning in Mexico and LATAM.
Strategy
The Challenge: Sharklas needed to increase its digital presence and online sales in a highly competitive market for premium products.
Strategy:
- Advanced segmentation by age and buying behavior
- High-quality UGC content with micro and macro influencers
- Continuous optimization of lookalike audiences
- Implementation of strategic retargeting campaigns
Creatives
Results
- ROAS of 8.2 pesos for each peso invested
- 340% increase in online sales
- 65% reduction in cost per acquisition
Services
Digital Strategy, UGC (User Generated Content), Automations
Platforms
Digital Strategy, Performance Marketing, Influencer Marketing
ROAS
8. 2:1
Online Sales
340%
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