6:1 ROAS for Tips CR Appliances

Sobre CR Tips

Tips CR, an appliance store in Costa Rica with physical branches and an online store, focuses on two areas: B2C, for individual consumers, and B2B, aimed at restaurants, hotels, bars and bakeries, positioning high-end and quality products.

The Challenge

  • Defining Campaign Objectives: Previously, Tips CR generated campaigns with the main objective of increasing traffic. However, when attempting other objectives, they were not achieving the expected results, which indicated a lack of clear alignment with the appropriate strategic objectives.
  • Measurement and Analysis of the User Journey: Despite having a correct pixel configuration, Tips CR only had visibility of visits to the website. They lacked a detailed understanding of the user journey, which prevented them from implementing more effective and personalized strategies.
  • Generating Specific Leads: Tips CR's campaigns drove traffic to the website, but failed to attract specific audiences such as bakers, restaurateurs and bar owners. This limited effectiveness in capturing qualified leads in key segments.
  • Implementing New Strategies: Tips CR began creating more specific landing pages for specialized products, with the objective of reaching decision makers in the gastronomic sector. This strategy sought to improve segmentation and increase the relevance of their campaigns.

    • Strategy and Services

    Solution

    • Campaigns with a Purchase Objective (B2C): Campaigns have been developed and implemented specifically aimed at generating sales on the website, optimizing the purchase objective and achieving a significant increase in online transactions.
    • Journey Identification and B2B Strategy: Through a detailed analysis of the decision-making journey, a B2B strategy was initiated that directs these users to specific landing pages for products in the gastronomic sector. In addition, native META forms were implemented, making it easier for the telemarketing team to obtain and properly monitor potential customer data.

    Creative examples

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    Results

    Results

    • In recent months, Tips CR tripled its leads to 1,488, increased its CVR to 7% and achieved a 6:1 B2B ROAS thanks to segmentation strategies, journey optimization and campaigns aimed at buying.

    Testimonial

    Services
    Digital strategy
    Platforms
    META & Google
    ROAS
    -35%
    CVR
    7:1
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    See more happy customers

    35
    Clientes Cerrados
    13%
    Engagement in networks
    12%
    Increase CVR Repurchases
    $18M MXN
    Total Sales
    520%
    Sales Growth

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