OSMON Shines on TikTok: Our UGC Strategy with a 45:1 ROAS
OSMON, a specialist in interior space remodeling in Mexico City, was looking for an innovative strategy. Despite not having a landing page, we created a form campaign on TikTok, based on UGC content with trending effects, showing the before and after of their projects. This tactic proved to be a resounding success, achieving a 45:1 ROAS and rotating ads monthly.
The Challenge
Position OSMON in an emerging digital platform, TikTok, despite not having a landing page, and effectively communicate the space transformations they carry out.
Strategy and Services
Focus
- Harnessing the power of UGC content on TikTok.
- Use trending effects to show space transformations.
- Rotate and refresh ads to maintain interest and relevance.
Actions taken to meet objectives
- Creation and launch of a form campaign on TikTok.
- Development of UGC content showing the before and after remodeling, using viral effects.
- Constant monitoring of results and strategy adjustments when necessary.
- Monthly ad rotation to maintain freshness and attract more audience.
Creative examples
Results
Results
- $75,000 USD in 3 months
- ROSE 45:1
- CAC 0.2% = $55 USD per sale
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