Optimization of 50% in the CPL and increase of 300% in the number of leads for Super Mattresses
Super Mattresses faced challenges in campaigns and communication by state. We centralize your information on a fan page and WhatsApp, we implement automatic responses. This, together with quality creatives, reduced the cost per acquisition by 50% and increased leads by 300%, promoting growth and the implementation of new business processes.
The Challenge
- Super mattresses, approached him because of his main problem in configuring campaigns, seeking advice on strategies and the improvement of his costs per result.
- Optimization of communication by state: They needed to find a strategy to measure the conversations of each state, without having a fan page for each one, in order to centralize communication.
Strategy and Services
Solution
- Strategy and budget: A strategy was implemented to centralize campaign information, in a single fan page and WhatsApp number.
- Creation of new advertising creatives: Statics, motion videos and UGC
- Automatic response design: Automatic responses were implemented with a filter to be able to locate what state users are communicating from.
- Process consulting: Recommendation at the CRM and website level to improve the business process and successfully measure investment results vs. results.
Creatives
Website
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Results
Results
- Cost per acquisition: The cost per result was optimized by 50%, thanks to modifications and new strategies.
- Increase in leads: Thanks to the improvement of the CPA, a result has been achieved in the capture of messages of up to 300%
- Implementation of new processes: Thanks to the results, work is being done on the implementation of a CRM and a website that will allow them to have greater responsiveness and a better business process that will help them with the growth that has been achieved month by month.
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