We Increased B2B Customers by 180% and Reduced CAC by 45% for Fortia
We positioned Fortia as the leader in HR and payroll software in Mexico, developing a B2B marketing strategy that resulted in significant growth of business customers and optimization of acquisition costs.
Objective
We positioned Fortia as the leader in HR and payroll software in Mexico, developing a B2B marketing strategy that resulted in significant growth of business customers and optimization of acquisition costs.
Strategy
The Challenge: Fortia needed to expand its business customer base and effectively compete against international solutions in the Mexican market.
Strategy:
- LinkedIn campaigns segmented by industry and company size
- Content marketing with success stories and ROI calculators
- Educational Webinars on HR Automation
- Account-based marketing for large accounts
Creatives
Website
Results
- 180% increase in new B2B customers
- 45% reduction in customer acquisition cost
- 92% satisfaction in digitally acquired customers
Services
B2B Marketing, Content Marketing, LinkedIn Ads
Platforms
LinkedIn, Google Ads, Marketing Automation
New B2B Customers
+180%
CAC reduction
45%
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