We developed a sensitive and empathetic digital strategy for Funeza, focused on educating about funeral forecasting and providing support to Mexican families, resulting in a significant growth in contracted services.

The Challenge: Funeza needed to approach a sensitive topic such as funeral services in an empathetic way while educating about the importance of foresight.

Strategy:

• Educational content on funeral forecasting
• Emotional and respectful testimonials from families
• Seasonal campaigns with messages of support
• SEO optimized for grief related searches

Creatives

Website

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• 15M cumulative views on TikTok
• 450% growth in sales vs. previous year
• 12.8% engagement rate (2.5x industry average)
• Presence in 2,500 new points of sale

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