• Measurement: Previously, Studio 32 did not have tools in place to help it identify where the traffic on its website came from, how many came from its advertising, how many organically.
• Increase in leads: Lead generation is essential to generate project sales. Although I already had a strategy, the leads they generated were very few and were not qualified, the goal was to generate 180 leads in 3 months.
• Incursion into new platforms: I currently focused on a single channel, the approach was to try a totally different channel and start educating users.
  

Solution

• Measurement tools were added to their website to identify the leads' journey.
• A new strategy focused on TikTok was implemented to position its remodeling and construction services with UGC content generated by itself.
• UGC content to improve the CPL and increase the site visit rate.

Creative examples

UGC Remodeling

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Results

• Lead generation: In just 3 months, 550 leads were reached, exceeding the initial goal thanks to the implementation of strategies on TikTok.
• ROAS Optimization: A return on advertising investment of 20:1 was achieved, evidencing an efficient management of resources in marketing campaigns.
• Revenue increase: 30M over 1 year.