CAC decreased by 72.41% for Alvva
San Francisco startup Alvva focuses on helping Latino migrants in the U.S. Department of State to obtain Green Cards by marriage. They faced challenges such as defining their MVP, optimizing their funnel to improve CVR and increasing CTR. We implemented a dynamic conversion funnel, UGC, testimonials and automated messages, managing to increase CTR from 0.3% to 0.76%, increase leads by 256% and reduce CAC by 72.41%.
The Challenge
- Alvva came up with a project that was not yet fully defined, seeking guidance to experiment and polish her MVP (Minimum Viable Product).
- Funnel Optimization: Need to establish an efficient funnel to improve the Conversion Rate (CVR).
- Increased CTR: Focus on raising the Click Through Rate (CTR) as a key performance indicator at the top of the funnel (TOFU).
Strategy and Services
Solution
- Dynamic Funnel Design: Implementation of an adjusted and experienced biweekly conversion funnel to maximize efficiency.
- UGC and Testimonials: Use of User-Generated Content (UGC) and testimonials to increase trust and relevance.
- Message Automation: Implementation of automated messages to improve communication and follow-up with users.
Video Testimonial
Sergio Torres - CEO & Co-founder
Creative examples
Results
Results
- Improved CTR: 0.3% to 0.76%
- Increase in Leads: Increase 256%
- CAC reduction: Decrease of 72.41%
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