Conquered TikTok with 15M Views and 450% Sales Growth
We positioned Amos' interactive candies in the Mexican market through a viral strategy on TikTok and collaborations with creators, achieving a phenomenon of brand awareness among Gen Z.
Objective
We positioned Amos' interactive candies in the Mexican market through a viral strategy on TikTok and collaborations with creators, achieving a phenomenon of brand awareness among Gen Z.
Strategy
The Challenge: Introducing Amos' 4D candies in Mexico, an innovative concept that required visual demonstrations to generate buying desire.
Strategy:
- Viral Challenges with #4DGummyChallenge
- Partnerships with food influencers and kid influencers
- ASMR content and satisfying videos
- Point of sale activations with sampling
Creatives
Website
Results
- 15M cumulative views on TikTok
- 450% growth in sales vs. previous year
- 12.8% engagement rate (2.5x industry average)
- Presence in 2,500 new points of sale
Services
Viral Marketing, Influencer Marketing, TikTok Strategy
Platforms
TikTok, Instagram, YouTube Shorts
Views on TikTok
15M
Sales Growth
450%
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