How we arrived at a ROAS of 376:1 in the sale of land for Real Estate Capital
Real Estate Capital is dedicated to facilitating the acquisition of properties in the city of Mérida. As real estate brokers specialized in the region, they offer a comprehensive service for the purchase and sale of land specialized in the Development of Grupo Orve in Ciudad Central Mérida and Ciudad Central Progreso.
The Challenge
The biggest challenge lies in starting from scratch, building all the way for a strategy that would be sustainable for them.
- Brand Definition and Branding Strategy
- Customer Flow Generation
- Optimizations and Continuous Improvements
- Process Automation
- Sustainable Growth
Strategy and Services
Solution
- Branding and Landing Page Development: We designed a brand identity and a landing page optimized to convert visitors into prospects.
- Customer Flow Optimization: We implement digital marketing strategies and optimization techniques to maximize the capture of qualified leads.
- Process Automation: We use automation tools to improve lead management efficiency and optimize workflows.
- Collaboration with the Sales Team: We improved synergy with the sales team, providing training in automation tools and developing follow-up protocols to improve sales closures.
Creative examples
Results
Results
- Monthly Sales: The team has achieved an average of 4-6 land sales per month, highlighting the effectiveness of our lead generation strategies and the quality of services.
- Return on Advertising Investment (ROAS): We achieved a maximum ROAS of 376:1, demonstrating the high effectiveness of our advertising campaigns and the ability to generate significant revenues for each unit invested.
- Customer Acquisition Cost (CAC): We maintained an exceptionally low CAC of only 0.40%, evidencing efficiency in acquiring new customers and optimizing resources.
Video Testimonial
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