How We Helped Rounderwear Increase Sales by 25% in a Couple of Months

Sobre Rounderwear

RoUnderwear came to us in search of TikTok and Influencer Marketing with two primary objectives, to increase their sales and generate brand awareness in Mexico. This is being promoted on the most used channel in 2021 “TikTok”. After a couple of months of working with Dinametra, their sales increased by 25% and their CPA decreased by 33%. And not only that, the awareness generated on the “TikTok” platform was such that it directly influenced their Facebook metrics.

The Challenge

Rounderwear is a clothing brand that seeks to change the world of men's underwear. Without intermediaries and with the same quality as prestigious brands. The challenge was to transmit this idea to the target audience, where they do not underestimate quality for the prices that the brand manages.

Generate traffic with high purchase intent.
To publicize the brand in Mexico.
Generate quality creatives that work on both TikTok and Facebook channels.

Strategy and Services

Focus

We identify the different use cases for a correct segmentation of our campaigns.
We execute creative A/B testing strategies, using different CTAs.
Position your product with micro and medium influencers.