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Building a Digital Marketing Attribution Framework

Andre Sottil
CEO - Dinametra
Felipe Gajardo
Marketing Analytics Scientist
Watch the On-Demand Webinar

Welcome to our exclusive webinar on measuring and optimizing investment in paid media! In this webinar, you'll discover advanced strategies and effective techniques for mastering the art of attribution in digital marketing. You'll learn how to track and analyze the performance of your expenses on paid media to maximize return on investment (ROI).

We'll cover essential topics such as:

  • Foundations of attribution in digital marketing: Understanding the customer journey.
  • Strategies for efficiently measuring spending on paid media.
  • Key tools and technologies for data analysis and attribution.
  • How to interpret data to make informed decisions about your campaigns.
  • Case studies and real examples of success in measuring and optimizing ROI.

This webinar is aimed at marketers, data analysts, brand managers and anyone interested in improving their approach to measuring the effectiveness of digital advertising. Don't miss an opportunity to take your analysis and attribution skills to the next level. Register now and secure your place!

Sobre los presentadores

Andre Sottil
CEO - Dinametra
Andre specializes in building and executing high-growth marketing strategies with a history of driving growth, long-term value creation, and strategic alignment for B2B and B2C companies.
Felipe Gajardo
Marketing Analytics Scientist
Felipe has led teams in the development of advanced attribution and predictive analysis systems. Its innovative approach and data analysis methods have been fundamental to transforming the way companies understand and take advantage of their paid media strategies.