Categoría
Emerging Social Networks on B2B Marketing
Andre Sottil
CEO - Dinametra
Alejandra Echenagucia
Chief Marketing Officer - Philips LATAM
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Watch the On-Demand Webinar
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What You'll Learn:
- Positioning Strategies for New Technologies: How Samsung Electronics LATAM positions artificial intelligence products in the market with innovative strategies.
- Adaptation to Technological Changes: How to adjust your marketing strategies in the face of rapid technological and market changes.
- Importance of Strategic Alliances: The key role of strategic collaborations and alliances in the successful positioning of AI products.
Addressed to:
This webinar is designed for marketing professionals, content teams and brand leaders who seek to innovate and enhance their growth by marketing new technologies.
Sobre los presentadores
Andre specializes in building and executing high-growth marketing strategies with a history of driving growth, long-term value creation, and strategic alignment for B2B and B2C companies.
Passionate Marketer currently focused on Consumer Obsession and Digital Transformation. Highly motivated by consumer needs with a focus on brand building to drive business growth. More than 15 years working for multinational companies across Latin America in different industries including beverages, personal care, infant feeding, and healthcare. Strong career path with proven results in increasing sales, market share, P&L profits and long term brand equity all the way through a deep understanding of how the business connects with user experience to extract maximum market value. Recognized for strategic analysis and leadership to help the team face complexity and drive agility.