Paid Media & PPC Specialist

Responsibilities:

• Analyze and understand the client's business and its target market, identifying opportunities and challenges in the digital environment.
• Develop digital marketing strategies based on the client's business objectives and on industry best practices, ensuring their alignment with the agency's global strategy.
• Define and execute online advertising campaigns on different platforms (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.), continuously optimizing their performance to achieve established business objectives.
• Design and execute email marketing campaigns, content marketing, SEO, SEM and other digital marketing tactics, integrating them into the client's overall strategy.
• Analyze and report the performance of digital marketing campaigns and tactics, using data analysis and reporting tools, to make informed decisions about their optimization and to communicate the results to customers.
• Keep up to date with digital marketing trends and news, applying your knowledge to continuously improve the agency's strategies and tactics.

Requirements

We are looking for someone with the following:

• Experience planning, executing and optimizing SEM & Social Ads strategies
• Knowledge of Google Ads, Facebook Ads and TikTok Ads
• Keyword Research (SEM and SEO)
• High analytical capacity and experience in analytical tools such as Google Analytics
• Experience analyzing performance and creating reports
• High level of English